Boston Winter
As part of Boston Mayor Martin J Walsh's vision to reinvent the City Hall Plaza, he created this new Winter Wonderland in the plaza. "Boston Winter" was designed to bring a slice of the North Pole into the heart of Boston. The festive installment sponsored by Berkshire Bank features an ice skating path, shops run by local artists, food trucks, hot cocoa stands, and a pedal- powered light up tree. Boston Winter opened up on December 7th and is planned to run through the end of December, but the ice skating rink will be open until February. This relates well to marketing because the use of social media was present in order to gain publicity for the new event. Small business owners and Etsy designers will sell their goods here, and the city of Boston will create revenue during the event series.
