The Apprentice S2E11

"Never lose your cool" 

• They had to develop an in-store catalog for Levi Jeans brand
• Mosaic- Wes // Apex- Kevin 
• Their reward was to meet Billy Joel and have him perform for them 
• Andy, Wes, and Maria were taken into the boardroom
• Maria AND Wes were fired because they both had a tendency to snap easily
• I liked this episode because I enjoyed learning about the fashion industry a little bit during this episode. It was also surprising to me that two people would be fired on this episode. 

Boston Winter 

Boston Winter

As part of Boston Mayor Martin J Walsh's vision to reinvent the City Hall Plaza, he created this new Winter Wonderland in the plaza. "Boston Winter" was designed to bring a slice of the North Pole into the heart of Boston. The festive installment sponsored by Berkshire Bank  features an ice skating path, shops run by local artists, food trucks, hot cocoa stands, and a pedal- powered light up tree. Boston Winter opened up on December 7th and is planned to run through the end of December, but the ice skating rink will be open until February.  This relates well to marketing because the use of social media was present in order to gain publicity for the new event. Small business owners and Etsy designers will sell their goods here, and the city of Boston will create revenue during the event series.

Old and New Coca-Cola Commercials 

Coca Cola Commercial 1950 

Coca Cola (Christmas) Commercial 2016

☺Chapter 29 Study Guide☺ 

Vocabulary 29.1:

Problem- Occurs when a business clearly identifies a problem or research issue and the information that is necessary to solve it 

Primary data- Is data obtained for the first time and used specifically for the particular problem or issue or under study

Secondary data- Is data that has already been collected for some purpose other than the current study.

Survey method- Is a research technique in which information is gathered from people through the use of surveys or questionnaires

Sample- is a part of the target population that is assumed to represent the entire population to get survey results

Observation Method- is a research technique in which the actions of people are watched and recorded either by cameras or observers 

Point-of-sale Research- is a powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior. 

Experimental Method- is a research technique in which a researcher observes the results of changing one or more marketing variables while keeping certain other variables constant under controlled conditions.

Data Analysis- is the process of compiling, analyzing, and interpreting the results of primary and secondary data collected.


Vocabulary 29.2 :
Validity- existed when the question asked measure what was intended to be measured

Reliability- exists when a research technique produces nearly identical results in repeated trails

Open-Ended questions- asks respondents to construct their own response to a question. Ex; "How can we be better?"

Forced-Choice questions- asks respondents to choose answers from possibilities given on a questionnaires.

Research Steps:

1.) Defining the Problem- The problem or research issue is identified and goals are set to solve problem.

2.) Obtaining Data- Researchers obtain data from primary and secondary sources

3.) Analyzing Data- Researchers compile,analyze, and interpret the data

4.) Recommending Solutions- Researches come up with potential solutions to the problem and present them in a report

5.) Applying the Results- Managers use the research report to make decisions about the marketing strategies in relation to the researched problem or issue. 

Other Main Points:

• Pros of secondary data include that it is easily obtained and is readily available to view. The cons is that it may not be available for the problem under study. Additionally, it may be inaccurate. Researchers are encouraged to find free or low-cost secondary data to avoid the cost and time of collecting primary data. 
• Good questionnaires have good validity and reliability. 
• Different questions include yes/no questions, multiple choice, rating scale,and level of agreement.

Minor Points:

• Survey questions can be either open ended or forced choice.
• All surveys should have clear deadlines, should have an explanation of the purpose of the survey, and make sure the people taking the survey are unbiased. 
• Secondary data is obtained by internet sources, U.S. Government sources, consumer and business information companies, and business and trade publications.
• Primary data is obtained through surveys and the observation method. 

Feaster Five Thanksgiving Day Road Race

The 29th annual Feaster Five Road Race in Andover will be held this Thursday (Thanksgiving) morning. On this scenic race through the streets of Andover, runners will get to choose at the top of the hill whether they run the 5 kilometer race, or the 5 mile race. At the end of the race, each participant will receive an Apple Pie and a wicking shirt with he race logo imprinted on it .

Reading Co-op Bank Survey

https://docs.google.com/forms/d/1pZbASv5WRr5g8mxDEI5DRci45qmy0fqvMGzfSkAxfC8/edit

Chapter 28 Assessment 

https://docs.google.com/presentation/d/1DXH3YEpGNk0lJKk927qU-z0Ra-IvG7TF_7h58ZlXFKE/edit#slide=id.p 

Link to Video Game Presentation

https://docs.google.com/presentation/d/1lBQP2874SwWEX01Xkecw0ybx_gZ5LJuESi29CtVpQ48/edit#slide=id.p 

What to do Now? 

The majority of this class does not buy lunch, and only 15% buy lunch every day of the week. Mostly females answered this survey, and it was distributed by half seniors and juniors.  The fan favorite of the lunches was the "Pizza Fridays" and the most popular lunch among our F Block class is Pizza. Over HALF of the class agreed that they are not satisfied with the school lunch, while only 30% said they are satisfied with it. For the final question, I asked "if you could add to the school lunch menu, what would you add?" and the most popular item is ice cream. 

To make my survey more effective, I could have expanded it out to other classes, and even people who are not taking this marketing course. This way, I would more responses with more variety. 

Take my RMHS Lunch Survey!

https://docs.google.com/forms/d/e/1FAIpQLSeFrQH6Om9CeWiNdsZsnL9w0CgKnlpu-f-A_yokA2C9w20uCQ/viewform

Marketing- Real

• Flyers
• Word of Mouth
• Announcements 

Our goal for the project was to promote our RMHS sports teams as they make it on to the State Championship! 

Social Responsibility- The Boston Red Sox 

The Red Sox Foundation

The Red Sox Foundation is committed to improving the lives of children and adults across the New England area. The Foundation's efforts are primarily focused on improving health, educational and recreational opportunities, as well as social service programs in urban neighborhoods. For example, in  September 2009, the Red Sox Foundation launched a major new program to serve New England based veterans returning from Iraq and Afghanistan with Traumatic Brain Injury and Post Traumatic Stress and their families. 

John Hancock Fenway Fantasy Day 

Since 1953, the Red Sox and the Jimmy Fund have been a team, working in support of cancer research at the Dana-Farber Cancer Institute. During this fun filled day, patients at the Jimmy Fund will be able to pitch. hit, and run the bases at Fenway,and feel like they are a member of the team. Volunteers and sponsors can join a team and help fund raise the event. Last year at the event they raised over $220,000 to support cancer research at the Dana Farber institute. 

5.1 Business and Social Responsibility 

Quizlet: https://quizlet.com/160886815/chapter-51-marketing-flash-cards/ 

1. A business is all of the activities involved in producing and marketing goods and services. 

2. The two primary functions in a business are production and the marketing of goods and services.

3. A business can be categorized in four ways; by size, by profit orientation, by the market served, and by the kind of product provided. 

4. E-commerce  is important because in this day in age, so much stuff is done through electronics and it makes it easier for the customer to purchase the product online instead of going to the store. 

Video Game Part III: History 

Super Mario Brothers  

The Original Game 

Original game in 1985 

 First developed for Arcades in 1985, and then later in 1987 it was released by the NES (Nintendo Entertainment System) for play on the Game Boy.

• 
  

• 
  
  
  
  
  

  Modern Game in 2014

The Modern Game 

• In 2004, the Nintendo DS launched and now the popular game is played on this platform. In 2009, Nintendo also made this game available to play on the Wii. 

This game is also made to play online, on websites such as 

http://www.mario-games-free.com/super-mario-bros.htm

http://www.playretrogames.com/3171-super-mario-bros 

Video Game Part II: The Marketing Mix Report

Arching With Innis

This game, Arching With Innis provides an in-depth virtual archery experience like no other, with personal mentoring from 6 time Olympic Gold Medalist, Hubert Van Innis. Innis will guide archers through the basics of archery, proper form, target techniques and critical evaluation of the individual performance.  

Target Market

Our target market of this game includes ages 10 to 30, all with various archery experiences.

Product

Arching with Innis is a Prima Sports Video Game licensed by Zazz intended to introduce beginners and further skill intermediates to the long- loved game of Archery. Olympic Gold Medalist, and first Belgian to win a Gold Medal, Hubert Van Innis will take players through all the steps it takes to become the best archer in the world. It will be available on Wii, Xbox, and PlayStation.

Price

Our game will cost $39.99 on all Wii, Xbox, and PlayStation consoles. 

Place

Our game will be available to purchase at all major retailers; such as Target, WalMart, Best Buy. Game Stop, and Costco. 

Promotion

We plan to promote our game by holding stands in local malls so shoppers can stop by and play the game for a few minutes. We will raffle off a few of the games by having potential customers give us their email for further promotional information, and in return they will receive a chance at winning the game. We had television ads on live television during the Olympics, and our team visited a couple of college campuses to allow students to try out our game. 

Archery
 

 The Wii archery game, Archery ASA, Olympic Archers, Olympic Archery 

 

Game Name	Price	Location Sold (5)	Target Market	Features
Wii Sports Resort	$29.49	Game Stop Target Amazon E Bay Players Choice	Ages 7-20	-Archery Game -Water Sports -Discus
Archery Tournament	Free	App Store Google Play Microsoft Store	Ages 15-30	-Feels like real archery -Time attack mode -Beat high scores with checkpoint system
Deca Sports Freedom	$2.96 $9.99	Game Stop Best Buy E Bay Bonanza Target	Ages 10-18	- Kinect game- so no wires -games, races, meets -Sports and figure skating

Generation X 1965-1976 "The Lost Generation" 

Gen·er·a·tion X

noun

1. the generation born after that of the baby boomers (roughly from the early 1960s to mid 1970s), often perceived to be disaffected and directionless.

1. Characteristics:
Accept diversity
Pragmatic
Self-reliant
They reject rules
Killer life
Mistrust institutions
Very PC
Use technology
Multitask
Latch-key kids
Friend-not family
Independent

2. Reference Source
Law Practice Today http://apps.americanbar.org/lpm/lpt/articles/mgt08044.html  

3. Images that represent the people: 

Jimi Hendrix dies during  this generation

MTV debuts, first space ship takes off 

4. TV Shows Gen-Xers would enjoy and remember 

Marlo and the Movie Magic Machine (79-80)

Throb (86-88)

5. Movies 

The Breakfast Club

Dazed and Confused 

6. Magazines

Time Magazine

Entertainment Weekly Magazine 

7. Entertainment Events

The Beatles 

Queen

8. Vacation spots Gen Xers would enjoy:
Spring Break- Mexico, Turks and Caicos, Jamaica
Domestic- Colorado, New York City, Las Vegas 

Toy Hall of Fame - Blog Research #1

1. After doing some research on the Toy Hall of Fame website, I came across a list of the final 12 toys that made the list. My favorite 5 toys on the list include: Bubble Wrap, Pinball, Care Bears, a Swing, and UNO. These toys are classic toys that children have grown up with. Bubble Wrap was actually intended to become wallpaper, but after a mishap, consumers quickly became entertained by popping the bubbles. Care Bears are soft bears which promote friendship and kindness. The pinball machine is not only popular in arcades, but also in homes. The swing really took off during the suburban movement in America, with most families owning a swing in their backyard for children to use. Lastly, the family card game, UNO, is popular with everyone. Creative branding like Elvis Presley themed UNO and Disney themed UNO helped promote the game even more.

2. Once I looked at the Hall of Fame list, I became nostalgic. Most of these toys, such as a the swing and Care Bears are toys that I used when I was younger. Another thought I had was that I never considered "bubble wrap" to be a toy. I guess the term toy could be anything that provides entertainment for the consumer. Bubble Wrap undoubted has created entertainment for the consumer. Looking at this Hall of Fame was really cool to look at and view what toys are popular today.

Post #1: Introduction

1. I am in 12th Grade.
2. I have a younger sister who is a Sophomore at the High School.
3. My favorite subject in school is Math or English
4. Outside of school I enjoy to run Cross Country and Indoor and Outdoor Track
5. My favorite TV shows are Modern Family and Awkward.
6. My favorite movies include 21 Jump Street, This is the End and Deadpool.
7. When I am not busy I enjoy to exercise and listen to music.
8.  If I could go out to eat tonight, I would either go to Chipotle or Bellino's in Wakefield. 
9. Another fun fact about myself is that I enjoy to go to the beach.